PRO MOBILE CONFERENCE
KEYNOTE SESSIONS
Live Panel Session
SUNDAY
In an industry that is rapidly evolving, staying relevant requires more than just a good playlist. This session brings together three titans of the UK & USA mobile DJ scene to discuss the dual-threat approach to business: building a premium, scalable brand (Euan Lawrence) and mastering the art of modern performance and digital influence (Jack Kristian). Hosted by Peter Holding, this interactive panel will peel back the curtain on how to transition from just a DJ to a sought-after event professional who commands higher fees and attracts elite clients.
This will be an interactive Q&A session and will aim to cover subjects and issues that we all come across in our day to day business model.
The Premium Mindset: How Euan’s Tartan Entertainment Group shifted from a solo operation to a leading luxury brand in Scotland.
Building a Team: When and how to scale without losing the personal touch that clients pay for.
The Customer Journey: Refining the process from the first inquiry to the final dancefloor track to ensure 5-star referrals.
Beyond the DJ Voice: Jack’s philosophy on modern MCing, using body language, storytelling, and stage presence to run the room.
Training the Talent: Why formal MC training is the most undervalued skill in the mobile DJ industry.
Content Systems: Practical tips for busy DJs to capture and post content that actually converts into enquiries.
Future-Proofing: Identifying the next big shifts in the mobile DJ market.
Investment vs. Expense: Where to spend your money,is it new lighting, better SEO, or professional coaching?
Breaking the ceiling of price perception and how to make more money!
MONDAY
Are you tired of being told you’re too expensive? Or worse, are you stuck in a cycle of undercutting your competition just to keep the diary full?
Most DJs are incredible at the creative performance, the beatmatching, the crowd reading, and the lighting, but many hit a glass ceiling when it comes to their bank account. They treat their craft like a hobby and their business like an afterthought.
In this session, Euan bridges the gap between artistic excellence and aggressive business scaling. He’ll pull back the curtain on how to stop selling hours of music and start selling a premium experience that clients are dying to pay for.
Attendees will learn:- The Psychology of Price: Understand why clients haggle and how to shift their focus from How much? to How soon can I book?
- Value vs. Volume: Why doing fewer gigs for more money is the only way to scale without burning out.
- The Creative Professional Hybrid: How to leverage your performance skills to build a brand that commands 5-star pricing.
- Closing the Gap: Actionable strategies to transition from a solo operator to a savvy business owner who understands profit margins.
"Passion keeps you in the booth, but profit keeps the lights on. It’s time to stop playing small and start charging what you’re actually worth."
Why Attend?
If you’ve ever felt like your income has plateaued, or you’re struggling to justify a price increase to your market, this seminar is your roadmap. Euan will show you that the price ceiling isn't set by the market, it’s set by you.
Don't just play the party. Own the business.
