In an industry that is rapidly evolving, staying relevant requires more than just a good playlist. This session brings together three titans of the UK & USA mobile DJ scene to discuss the dual-threat approach to business: building a premium, scalable brand (Euan Lawrence) and mastering the art of modern performance and digital influence (Jack Kristian). Hosted by Peter Holding, this interactive panel will peel back the curtain on how to transition from just a DJ to a sought-after event professional who commands higher fees and attracts elite clients.

This will be an interactive Q&A session and will aim to cover subjects and issues that we all come across in our day to day business model.

The Premium Mindset: How Euan’s Tartan Entertainment Group shifted from a solo operation to a leading luxury brand in Scotland.

Building a Team: When and how to scale without losing the personal touch that clients pay for.

The Customer Journey: Refining the process from the first inquiry to the final dancefloor track to ensure 5-star referrals.

Beyond the DJ Voice: Jack’s philosophy on modern MCing, using body language, storytelling, and stage presence to run the room.

Training the Talent: Why formal MC training is the most undervalued skill in the mobile DJ industry.

Content Systems: Practical tips for busy DJs to capture and post content that actually converts into enquiries.

Future-Proofing: Identifying the next big shifts in the mobile DJ market.

Investment vs. Expense: Where to spend your money,is it new lighting, better SEO, or professional coaching?