• DAVID ABBOTT

    International Pricing & Marketing Speaker

  • INTRODUCING

    DAVID ABBOTT

    David is an international speaker, helping audiences to discover simple ways to improve their pricing.

    After studying Engineering Science and Economics at Oxford he worked in marketing and business management. He ran a £56m mail order company where pricing is crucial, and has held senior marketing roles in a wide variety of industries.

    He applies psychology research into consumer behaviour to business and marketing. He illustrates everything with real examples of marketing in action.

  • PRO MOBILE CONFERENCE

    KEYNOTE SESSION

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    How to Price Your Platypus

    SUNDAY

    You’ve developed a new product or service and there’s just one thing left to do - price it. What number will you choose? You don’t want to look too cheap, nor do you want to price yourself out of the market…

    If you’ve ever struggled with knowing what to charge, then it’s time to get to grips with the science and psychology of pricing.

    David will introduce you to a range of ideas on pricing decisions, and you will come away with action plans to increase your prices which can be implemented quickly and easily, and with almost no cost.

     

    After listening to David you will know:

    £ - How customers make decisions about pricing

    £ - One simple thing that will increase your average order value

    £ - How to differentiate your business from your competition, so your customers no longer compare prices

    £ - An easy change to your price that costs nothing and improves your negotiating position

    £ - Why you might want to call your product The Super 2400

    £ - How a zero can boost your sales

  • “More friends made, more knowledge gained, my passion reignited. Perfect!”

    MIKE HACKETT
    (Pro Mobile Conference 2022 Delegate)

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